Ellen Wilde

Client Name

Hideout Coffee


Completed at OMFGCO
Launched in 2016


Brand Expression, Signage, and Collateral

Hideout at the Laylow

Hideout Coffee is a small but impactful piece in the amazing Laylow Hotel. As part of the larger project, I hopped in to lead the brand expression of the coffee shop. Drawing inspiration from the speckled marmoreal bar, I applied a similarly speckled color palette to the dotted logo circle, multicolor to-go mugs, and the menu board, which was fabricated by hand (even the letter tiles are hand-painted!)

CD: Fritz Mesenbrink
Supporting Designers: Nicole Semenova, Kim Sutherland, Afton Hakes