Ellen Wilde

Client Name

Hopewell Brewing


Art Director and Designer Kicked Off at OMFGCO Ongoing


Brand Expression

Good-Natured Beers

After a few years in business, Hopewell Brewing Co. found themselves doing a lot more canning of small-batch beers than they initially expected. This called for an update to their can template. At OMFGCO, I designed a new template that would work with an applied label. The label always has a vertical bar with Hopewell’s logo for brand recognition, plus a large space for artwork to show Hopewell’s creative and fun side. I defined artwork guidelines, made to balance flexibility with consistency, and over time I have had the pleasure of creating all this artwork!

AIGA Eye on Design

Original branding by OMFGCO